What visual concepts are
Visual concepts are creative directions that translate strategy into images, atmosphere, composition, and campaign look. They are not just random AI images; they should represent a strategic idea that can later become channel-specific marketing assets.
Creation flow
- Start from a selected brand and strategy.
- Open the visual concept creation step.
- Choose the concept format or provide a custom prompt if the option is available.
- Generate one or more concepts.
- Review the image, visual direction, and description.
- Keep the concept that best matches the brand and campaign goal.
Use the selected concept as the visual source for assets. This helps social posts, ads, banners, and landing pages feel like one campaign instead of unrelated outputs.