How do I create a marketing strategy?

Strategy creation flow

A marketing strategy is the planning layer that should come before visual concepts and assets. It connects the selected brand to an objective, target audience, channels, messaging direction, and campaign logic.

1. Open the creation flow or the brand page.
2. Select the brand you want to work with.
3. Choose or describe the target audience.
4. Define the campaign goal, such as awareness, lead generation, sales, retention, or launch support.
5. Select relevant channels when the flow asks for them.
6. Generate the strategy and review the result before moving forward.

Use the strategy as the source of truth for the rest of the campaign. If the strategy is not accurate, regenerate or refine it before creating concepts and assets.