What a brand scan does
A brand scan reads public signals from the brand website and turns them into useful brand intelligence. This can include positioning cues, product promises, audience signals, visual direction, and language patterns.
How to run it
Open the brand page, make sure the website URL is correct, and start the scan or enrichment action. When the scan completes, review the updated brand information before generating a strategy.
Review before relying on it
A website scan is a starting point, not a final brand manual. Check that the information is accurate, remove anything outdated, and add missing strategic details that are not visible on the public website.