The core inputs
moonoo.ai’s output depends heavily on the language, tone, audience, and offer you define in the brand dossier and campaign flow. These inputs help the system decide what to emphasize, how direct the messaging should be, and which objections to address.
How to fill them
- Choose the main brand language and any active languages you plan to use.
- Describe the target audience in plain language: role, need, problem, maturity level, and buying trigger.
- Add products or services with the main benefit for each one.
- Write tone notes such as professional, friendly, bold, premium, practical, or technical.
- Add preferred and forbidden words so generated copy stays on-brand.
If generated assets feel generic, this is usually the first area to improve. Add more specific audience pain points, stronger value propositions, and clearer tone rules.