Why the brand dossier matters
The brand dossier is the foundation for AI generation in moonoo.ai. It tells the system who the brand is, what it offers, how it sounds, who it serves, and what visual rules should be respected. A stronger dossier usually produces more consistent strategies and assets.
Recommended fields to complete
- Open Brands and create a new brand.
- Add the brand name, website, country, industry, and short description.
- Add a longer description of the business, product, or service.
- Define the target audience, main pain points, products, competitors, and positioning.
- Add tone of voice, preferred words, forbidden words, and visual guidelines.
- Upload the logo if available.
You can start with partial information, but for campaign work it is better to complete the dossier before creating strategies. When the brand changes, update the dossier before generating new material.