How do I create another strategy for a different audience?

When to create another strategy

Create another strategy when the same brand needs to speak to a different audience, objective, market segment, or campaign angle. Each strategy should be specific enough to guide concept and asset generation.

How to do it

1. Open the brand or strategy area.
2. Find the strategy creation action for that brand.
3. Select or enter the new target audience.
4. Keep the business objective clear and specific.
5. Generate the new strategy.
6. Compare it with previous strategies before choosing which one to use for visual concepts.

The existing strategy is not overwritten. Each new generation creates a new strategy so you can compare directions, keep history, and build multiple campaign routes for the same brand.