Review before continuing
Before moving from strategy to concepts or assets, check whether the strategy actually fits the brand and the campaign objective. This avoids wasting tokens on assets that are built on the wrong direction.
- Does it address the correct audience?
- Does the messaging match the brand tone?
- Is the objective specific enough?
- Are the recommended channels realistic?
- Does it contain clear campaign angles and reasons to believe?
- Does anything sound legally risky, exaggerated, or unsupported?
If the strategy is close but not perfect, regenerate with a short custom instruction such as “make it more practical for B2B buyers” or “focus on product launch rather than brand awareness.” Then use the best version as the basis for visual concepts and assets.